15 Apr The World Needs More Creative Catalysts

For as long as I can remember I’ve been a creative type with good instincts. And I’ve been a doer, someone able to spot opportunities and figure out how to make something positive happen. I may even be hardwired for catalytic work because change-making seems to be a family trait.

Here’s a story that’s a good example of what I mean.

At a troop meeting back when I was a Brownie Girl Scout, our leaders seemed – even to my little-kid brain – uncertain what to do with the rowdy group of second graders. So I jumped into action. I suggested a skit and in no time had my troop mates organized with characters, assigned roles and rehearsed lines. It was perhaps the first expression of what would become my life’s passion – bringing positive energy to situations and getting groups moving toward a common goal that maximizes the best they have to offer.

This kind of activation is what Creative Catalysts is all about.

Our Brand is Creative, Energized Change-Making

After seventeen years of work with 140+ organizations, it feels like the right time to officially put my brand of creative and energized change-making out in the world.

The new Creative Catalysts brand embodies all three of my passions:

  • Generating FRESH ideas, thinking and approaches for learning, planning and change.
  • Using VISUAL processes to bring about clarity and commitment.
  • Facilitating VITAL work from shaping vision and direction to bring about deep change.

If I’ve learned anything in my 25+ years as a creative change-maker, it’s that organizations and situations change when we can see them differently. The Catalyst brand promises to do catalytic work that’s fresh, visual and vital.


Question of the Day:

What is calling for inspiration, disruption or invigoration in your life, organization or community?

Amy Batiste
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